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May 23, 2014

Social Tools To Sell Your Marketable Skills




If You Were In The Business Of Selling “You” What Would Your Product Look Like?

Kellum Career Consulting
Not so long ago finding a job or moving up in your career only took one good resume, application, or connection and just like that ....You got the job!

Job search advice for today’s workforce indicates that finding a job is more like being a business owner. You need a strategy, solid industry knowledge, mastery of your resources and the skill to sell you!

BY HAVING A PURPOSEFUL PRESENCE ONLINE YOU MAKE IT EASY FOR PEOPLE TO QUICKLY DECIDE IF MAKING CONNECTIONS WITH YOU IS WORTH THEIR TIME.

When an employer or networking connection looks you up on the internet, the things they find should tell your professional story and give a glimpse of the type of value you possess and how it benefits them or their organization.

Here’s How To Start Marketing Your Skills
In this part of your job search strategy the goal is to back up your brand message so that people will associate your name with your work.   Sounds daunting?  Give it a try!
Two easy first steps are to:
  •          Create an online portfolio
  •          and Connect your expertise with an audience


Make an Online Portfolio

LINKEDIN
You can probably guess that your LinkedIn profile is the first place that your online portfolio will make an impact.  Your profile has so much more potential than just including your skills and abilities for a resume.

Here Are Some Things You Could Display:
  •          Video and PowerPoints
  •          Upload Documents
  •          Awards And Projects that will demonstrate your skill set.


PINTEREST
A second area that can be useful to your online portfolio is Pinterest.  Especially if the employers you are interested in have a large Pinterest presence, having a professional account where you can pin your portfolio of work can be useful and fun! Just make sure that you keep it clean and legal, focused on your professional side and follow and re pin from your target employers.

Need Some Ideas For What To Pin?
  •         Presentations and video’s
  •        Approved images of you working (Get permission if others are in the pics), projects you have worked on, volunteer projects you were involved in
  •         Images of concepts, products you use and recommend to colleagues, and causes you care about
  •         Create quotes of your most creative sayings and comments from others


Connect Your Expertise With An Audience

THE PROFESSIONAL BLOG
There is a lot of advice about blogging while job searching.  This is a useful tool for professionals looking for a way to stand above the competition and to help you connect with your industry as a thought leader, strengthen your network, and gain valuable insights.

However, keep in mind that once you put information on the internet any one can view it.

HERE ARE SOME QUICK DO’S AND DON’TS WHEN BLOGGING FOR JOB SEARCH.

Do’s


 Don’ts
  • Bash companies (Especially ones you may end up targeting for employment)
  • Post unrelated, discriminatory, and political comments
  • Obviously single one company for all of your content (You never know, you may apply to a job with the competitor!)


No matter what your current ability to “sell yourself” may be, learning to use your resources will help you get to that next level.


Thanks for reading J Share and Be Inspired!








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